Scoot Airline harnesses the power of Salesforce to revamp their Social Media presence
Challenge
Scoot Airline needed increased brand awareness to drive sales over their 16 social accounts.
Shorten time between search discovery and purchase
Improve customer experience and satisfaction through social channel engagement.
Improve agent experience
Solution
Scoot implemented Salesforce Marketing Cloud, including Social Studio and Social Hub. Additionally, they expanded their existing Service Cloud implementation.
Salesforce Marketing Cloud reduced social response time, and created call deflection to social / lower cost channels, allowing for a more productive marketing engine.
Service Cloud improved response time, agent and customer experience
Marketing Cloud
Service Cloud
Marketing Effectiveness
Cost of Service
Agent Experience
